Scale Up Your Own Value

by: David Booker

There’s a lot of thought leadership around what companies need to do to scale up. But what can you do to provide 4X or 10x value to your organization? First, define what is expected of you and how it might be calculated.

On the “shop floor” you are expected to execute your tasks. In return you will receive compensation. Your compensation is driven by the value of the role according to the company or by market averages.

We can therefore say a job on the “shop floor” provides:

  • 1x value to the company if the task is performed at 1x level.
  • If you apply 2x performance, your value to the company will be 2x.

Here are few of the ways you can achieve 2x performance value on the shop floor:

  1. Have clear specific goals for your life and ensure they are aligned with your work
  2. Volunteer for tasks beyond your job description – see post ‘Stepping Forward and Standing Out
  3. Bring a positive attitude to work, every day

In the Managers office you are expected to execute on initiatives. Your value to the company is multiplied because you are now enabling multiple workers on the shop floor.

We can therefore say a manager’s job provides:

  • 2x value to the company. If the manager executes on initiatives at 1x, the value to the company is 2x.
  • If you apply 2x performance, your value to the company will be 4x.

Here are a few of the ways you can achieve 2x performance value from the managers office:

  1. Hire well – all exceptional performance is filtered through your ability to hire the right people
  2. Ensure your staff knows what to do, how to do it and have the resources to execute their tasks
  3. Allow your staff to excel, don’t micro manage them; be responsible, but don’t take their credit

In the ‘C’ suite you are expected to execute on strategy. Your value to the company is further multiplied both by the expanded percentage of the overall workforce that you influence and by the strategy that you apply to the initiatives and tasks being performed.

We can therefore say an executive job provides:

  • 3x value to the company. If the executive executes on strategy at 1x, the value to the company is 3x
  • If you apply 3x performance, your value to the company will be 9x

Here are a few ways you can achieve 9x value from the ‘C’ suite:

  1. Be sincere to your values in the mission you live and work
  2. Communicate regularly so that everyone is crystal clear on the mission and strategy
  3. Walk the talk; don’t expect anyone to do what you would not do, but also realize that most people will be able to do things that you cannot do, so let them do it

The truth is, you can deliberately scale your performance and in doing so you will elevate everything and everyone around you including your own responsibility and the returns you will experience.

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