Macadamian – A Case Study

by: Stratford Managers

macadamian2About the Client

Macadamian is a full-service software and design firm that develops applications for their clients. The main areas of expertise include mobile, design, healthcare and enterprise.

The Plan

To improve operations and prepare the company for future growth and the achievement of corporate objectives.

The Solution

Stratford Managers brought its executive know-how and shared it through coaching with the Macadamian executives. The interim sales and marketing leadership implemented a CRM, set in motion marketing automation and help build strong sales and marketing teams. Finally a revitalized strategic plan drove reorganization towards strategic account consulting.

Success!

With expert support from Stratford, Macadamian brought its performance to a new level, achieving multiple record financial quarters. Organizational restructuring and improved performance management and compensation programs set the stage for future scaling of the business.


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