Let me start by saying I’m NOT talking about the difference between the Inside Sales and Outside Sales functions. Instead, let’s acknowledge the importance of having a sales team that is effective at selling inside its own organization. This is often an under appreciated and overlooked sales skill.
You might ask what needs to be sold internally, since everyone in the company is on the same team and should be pulling in the same direction. Well, as any experienced sales person knows, the list is surprisingly long:
Successful sales managers will coach their staff on the important role played by the sales organization in guiding the deployment of corporate resources. They realise that sales professionals must wear two selling hats – their external one and their internal one. High performing organizations have sales teams that are masters of both the external and internal sale.
So let’s give a tip of our hat to those talented sales people who are always selling – whether they’re with a client or inside corporate headquarters!
Enjoy our free guide that speaks more about becoming a sales powerhouse.