Busting Through the Digital Noise

by: Isabelle Perreault

The days of delegating the digital strategy to the marketing team and the technology issues to the I.T. team are over.

This might sound obvious but often digital strategy is thought of only in terms of channels: social media, mobile, web, etc.  However, as the digital strategy inevitably crosses organizational boundaries (marketing, operations, PR, e-business, I.T, customer service, etc.), it requires unprecedented collaboration between departments that must work together towards a common vision.

 

As a business leader, do you understand the threats and opportunities presented by digital technologies across the spectrum of your business? Is the executive team making strategic decisions about which initiatives to focus on first?

Building a successful digital business strategy must be led from the top down with a clear vision and supported from the bottom up with strong team engagement and alignment. Not an easy task especially considering the constant barrage of shiny new digital tools and technology that can create a lot of noise.

Assessing your organization’s digital maturity can be a good first step in approaching digital strategy holistically as a team and busting through that noise like a digital super hero (cape optional).

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