The 2014 FIFA world cup is now under way and all eyes are on this event, likely via multiple digital devices/ screens. Even if you’re not a big fan, and you insist on calling it soccer, the largest sporting event in the world is still an excellent learning ground on the behaviour of the connected, multiscreen consumer:
Granted, sports fans are a passionate bunch, however today’s consumers research their options and shop with the same purpose and passion. A recent study from Forrester highlights the expectations of these “connected” consumers:
At its core, your digital business strategy is not about technology but rather about the people that use that technology and the value it brings. Businesses must examine the full customer lifecycle looking for gaps in the customer experience and finding ways to integrate services and content across channels. Increasingly, we are using multiple screens (tablet, PC, smartphone) to make life easier and more meaningful, whether we are cheering our favourite football team or researching summer camp options for the kids.
***With this post we welcome Isabelle Perreault, VP Digital Transformation, to Stratford Managers.