Initially incorporated in 2013 under the name Hydropothecary, the company was solely created to meet the needs of the medical cannabis market. With the advent of a legalized market, the company became HEXO Corp, retaining Hydropothecary for medical clients and creating HEXO for the adult-use community.
"When Hydropothecary [now HEXO] decided to develop an innovation lab, with the mission of becoming a premier global cannabinoid-based consumers goods company, we reached out to a number of different management consultants, including Stratford. The mandate included a review of processes, organizational structure, resources, and interdepartmental synergies. While Stratford was not the biggest or flashiest firm to present a plan to us, it was clear they were best suited for the job, being laser-focused on the details and highlighting items that hadn't crossed our minds. They were incredibly patient and thoughtful given the number of changes and developments required throughout the process and the end result speaks for itself. I would recommend them to anyone looking to develop, or strengthen, their internal innovation team and processes."
Adam Miron, Co-Founder & Chief Brand Officer, HEXO