Rose Cain, VP, Business Operations at Stratford Managers Corporation, was featured as a recent guest blogger for ROI Selling where she wrote an article titled: ‘What Tools Do You Need to Enable Value Selling?’
In her guest blog post, Rose talks about four approaches to using a Return on Investment (ROI) tool to sell persuasively, help prospects appreciate the value of your product, justify the purchase and in the case of customers, increase customer retention.
“Leveraging an ROI tool can empower your prospect to justify budget approval for your product, thus accelerating your sales cycle. After the sale, referring back to the documented ROI can continue building customer confidence that they are benefiting from your product. When used as part of a comprehensive value selling strategy and incorporated into your full sales enablement toolkit, you will strengthen your team’s ability to more readily persuade and inform prospects through every stage of the sales process.”
Stratford Managers Corporation provides access to services and expertise including Business Operations, Human Resources, Finance, GC+, Information Technology, Intellectual Property, Marketing and Sales, for innovative small and mid-sized firms looking to break through to the next level.
Read Rose’s complete blog for ROI Selling online here:
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