VP, Marketing Operations & Demand Generation
Objective: adding value to organizations via an [audit--optimize--execute] approach to high performance marketing programs.
End goal: accelerate sales and meet/exceed revenue targets. Karen is an agent for change in organizations where modernization and agility is needed.
Areas of specialty include:
Marketing Operations: Marketing execution providing cross-functional program management, agency management, marketing tools management, process excellence, print and fulfillment, and reporting. Leverages marketing technology/automation (SaaS) to support the increasing technical complexity of digital marketing. Tackles diverse projects with creativity and agility while maintaining high effectiveness – powered by deep expertise in marketing programs and years of execution. Focuses on team alignment, tool section/optimization and centralized process development/improvement.
Demand Generation: Create, execute, measure and optimize best-practice demand generation processes using industry best practices for SaaS marketing. Conceptualize, implement and optimize the marketing / sales funnel with a heavy emphasis on measurement and optimization.
Karen creates and institutionalize best-practice processes, and continuously innovates to elevate marketing practices within organizations. She designs & deploys lead generation process and tools/systems that work hand in hand with sales leadership to achieve joint goals for lead generation/marketing and sales.