Revenue fuels the engine of growth in your company. We dig deep to help you find new sources of revenues, more leads and better sales success.
Our go-to-market services combine solution marketing, demand generation and sales capacity building to deliver reliable revenue growth. Our marketing gurus help you better articulate your value proposition, build a reputation, and convert interest into quality leads. Then our sales experts ensure optimal performance from your direct and indirect channels to market.
We can help you drive the top line and improve the reliability of your forecasts through:
- Revenue diversification strategies
- New business opportunity (NBO) and commercialization plans
- Customer engagement/experience mapping
- Digital marketing strategies
- Lead generation campaign design and management
- Channel program development
- Sales opportunity acceleration
- Key account and territory planning
- Sales competency coaching
- Sales compensation design
Hit your numbers. We’ll show you how.
- Solutions Marketing: working back from the target market imperatives and buying processes, we articulate the product value proposition in customer terms so that sales tools and marketing collateral have impact. We work with your product management and marketing communications team to connect customer needs to product attributes while bridging product silos to differentiate your company’s solutions.
- Demand Generation Acceleration: from top of funnel awareness and audience engagement to the conversion of leads to sales, we establish structured multi-channel marketing calendars and demand generation processes as vehicles for compelling marketing campaign design. This includes capitalizing on digital channels to market and marketing automation systems to maximum effect.
- Sales Capacity Building: our comprehensive sales capacity building services enable your sales leaders to win more opportunities, plan for account and territory growth, hire and develop sales performers, and lever alternate channels to market. Through a unique combination of best practice tools, workshops and on-the-job coaching you’ll see immediate results and long term growth as we create a world-class sales team.