Sales are the lifeline of any business.
Stratford Managers enables companies of all sizes to scale their sales function for predictable, profitable revenue growth.
Sales training alone is rarely sufficient to get the results most companies demand. Stratford Managers provides the seasoned sales leadership your company needs to break through the barriers to achieving the next level of sales performance.
We work with your team to grow revenues and profitability by:
SALES CONSULTING SERVICES
Our sales experts help build a sales strategy, design the optimal go-to-market model, implement an intentional sales methodology, improve sales reporting and train/coach proven sales skills to create a world class sales machine.Winning Opportunities Program - A Sales Agenda for Growth
Beginning with a thorough pipeline scrub we introduce your team to best practices in opportunity management. Using real opportunities in-flight, we coach your sales people to better sales outcomes and help your sales leaders become more effective opportunity managers. We then establish sales planning and sales management disciplines that turn struggling sales teams into metrics-driven leaders within the company. Our complete Winning Opportunities program is comprised of a 6-stage “Sales Agenda for Growth” that includes:
- Sales Performance Assessment
- Winning Opportunities Training
- Winning Opportunities Coaching
- Sales Success Profile Development
- Territory and Account Planning
- Sales Success Coaching
- managing and motivating a growing sales team
- opening new markets
- launching indirect sales channels
- penetrating and growing major accounts
- improving forecast accuracy
- implementing effective planning processes
- operating as part of a high-performance executive team
The success of the entire business may depend on the sales leader’s ability to grow in their role. Our seasoned sales coaches have faced these challenge (and more) and have achieved personal success as sales leaders. Their invaluable experience is shared through regular coaching meetings delivered in person or telephone/Skype, supplemented with adhoc consultation. An optional 360 degree review may precede a coaching engagement to help identify focus areas for management development.
The Stratford Managers Sales Performance Improvement Methodology is based on an 8-step framework spanning all major aspects of the Sales function.
We work with our clients to drive improvement in the 4 pillars of a high-performance sales function:
Our approach avoids taking your sales team off the field. We work with them, in-situ, helping to improve their on-the-job performance through experiential learning, field coaching and personal example. While we employ proven sales methodologies, we customize the solution for your business and take a hands-on, embedded approach that ensures new process and skills take root and flourish. Our veteran sales consultants lead from experience and command the respect of even the most hardened sales professionals.
SALES CASE STUDIES
Canadian Internet Registration Authority (CIRA)A Stratford Managers client.ClientRead More
ConceptShareA Stratford Managers client.ClientRead More
GenbandA Stratford Managers client.ClientRead More
LumeneraA Stratford Managers client.ClientRead More
“Jim Roche (Stratford Managers) has been a trusted advisor to ThinkRF since we were two people and a prototype. He has remarkable insight into the challenges that start-up founders and CEOs face. Jim’s advice has been instrumental in helping us transition through first sales to the next phase of growth.”
– Nikhil Adnani, CEO and Co-Founder, ThinkRF
Stratford Managers Sales consultants are all veteran business-to-business sales leaders who have carried quota, built sales teams and delivered growth. They are experienced interim sales leaders, advisors and coaches whose accomplishments command respect. Many also have specialized sales training expertise and qualifications – we’ve trained thousands of sales people around the world for large and small companies.
Martin ComberVP & Practice Lead, Sales
Doug MichaelidesVP & Practice Lead, Sales and Marketing
Francois PinardVP, Sales Performance
James ShortVP, Sales Consulting
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